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Six quick questions. See your blind-spot score and the hours your team loses to manual competitor research every pitch.

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The market moved in 2025. Did your clients?

Real US digital ad spend data from AdClarity. Your audit narrows this to the named competitors you choose, so you see exactly where rivals spend and which ads they run.

US Digital Ad Spend — Channel Mix 2025 Source: AdClarity proprietary data  ·  Social, display, online video, and CTV  ·  United States
Share of tracked digital ad spend, 2024 vs 2025
Social
50.7%
CTV
31.2%
Online video
13.9%
Display
4.2%
Total tracked spend across these four channels reached about $164.3B in 2025, up roughly 4% from $157.9B in 2024. Source: AdClarity, Inside 2025 US Digital Ad Spend, January 2026.
How each channel moved, year over year
Social
$83.3B
↑ 11%
CTV
$51.3B
↑ 9%
Online video
$22.9B
↓ 6%
Display
$6.9B
↓ 40%
Total
$164.3B
↑ 4%
What this tells you
  • Social and CTV now take more than four of every five digital dollars. Social alone passed half of tracked spend in 2025, at 50.7%. (AdClarity, Jan 2026)
  • Display fell more than 40% year over year, from a 7.4% share to 4.2%. Most advertisers now treat it as support, not a core channel. (AdClarity, Jan 2026)
  • The shift lines up with the wider market. The IAB reports US digital video spend grew 18% in 2024 to $64B and is on track for $72B in 2025. (IAB Digital Video Ad Spend Report, 2025)
  • Your own audit replaces these market totals with the named competitors you choose, so you see exactly where rivals spend and which ads they run.
Figures are real US market data from AdClarity and the IAB. Source: AdClarity, Inside 2025 US Digital Ad Spend, January 2026.

Why agencies use AdClarity

Global campaign visibility

Monitor competitors across 70+ countries, powered by the world’s largest human panel of 30M+, to validate your strategy.

Full ad transparency

Uncover competitors’ ad spend, audiences, publishers, and creatives across display, social, video, CTV, and linear TV.

Real-time benchmarks

Benchmark share of voice and spend with market data refreshed daily, so your pitch reflects the market as it is right now.

Explore the platform

The same AdClarity coverage your audit is built on. Open any channel or solution on adclarity.com.

AdClarity for Agencies Connected TV Linear TV Display, social & video All solutions Budget planning

See the data for yourself

Published research from AdClarity, free to read. The same data behind your audit.

Report

Inside 2025 US Digital Ad Spend

Where the $164.3B went across social, CTV, video, and display, and what it means for 2026.

Read the report →
Analysis

How CTV budgets shifted

Why CTV spend keeps rising while attention and investment still do not line up.

Read the analysis →
Use case

Competitive intelligence for budget planning

How agencies use competitor spend and timing to set and pace client budgets.

See how it works →
Free competitor audit

Stop guessing where your client’s rivals spend. See it.

We build you a free audit of any client’s top competitors, across social, CTV, video, and display, using the same data behind the numbers above. You keep the report. We walk through it on a short call.

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Sources

Channel mix and spend figures: AdClarity, “Inside 2025 US Digital Ad Spend and What It Means for 2026,” January 2026 (https://adclarity.com/blog/inside-2025-us-digital-ad-spend-and-what-it-means-for-2026/). Digital video market context: IAB 2025 Digital Video Ad Spend & Strategy Report (https://www.iab.com/insights/video-ad-spend-report-2025/). Panel size, market coverage, and brand figures: BIScience (https://biscience.com). Company names in any audit are the real competitors you choose. This page shows market-level data as an example.